How to market a taxi business in 2025

There’s no doubt that marketing is an essential step in the success of any taxi firm which is why how to market a taxi business in 2025 is an essential consideration for the success of any taxi firm.

Effective marketing can help:

• • • Raise the profile of your taxi business
    • Reach new customers
    • Create a positive reputation
    • Become the taxi firm of choice in your area of influence

With that in mind, we’ve put together some taxi business marketing ideas which are affordable, easy to execute and proven to help deliver results.

It’s a subject we’ve written about before, but in a rapidly changing world here’s some top tips on marketing your taxi business.

How To Market A Taxi Business | Digital Marketing

A simple glance around and you’ll see everyone on their phones and devices – across all ages and demographics – whether that be on Google, social media or instant messaging.

That’s why your marketing strategy needs to start with a with a strong digital presence.

Digital channels offer a direct, effective way to reach your customers in exactly the place they are spending time – the place where they go to find products, services and information.

Here’s a few digital ideas which can go a long way to marketing your taxi business.

Website

A well-structured, visually appealing, and user-friendly website is essential for local businesses. By integrating our Web Booker into your website, you can enhance the customer experience and stay ahead of your competitors.

Search Engine Optimisation (SEO)

Having a great website is only the first step; making sure potential customers can find it is the next. That’s where ‘SEO’ comes in.

Search Engine Optimisation (SEO) is the process of improving your taxi firm’s website to rank higher on search engines like Google. The better your SEO, the more potential passengers can find you when they search for taxi services in your area.

Most customers look for taxis online by searching terms such as “taxi near me” etc and if your website isn’t optimised, you might miss out on these potential bookings.

Here’s a few things you can do when it comes to improving the SEO of your website:

Local Listings / Google My Business:

• • • Claim your Google My Business profile and make sure information is updated and correct such as contact details, operating hours, photos and business info.
    • List your business on local directories like Yell, Yelp and TripAdvisor.

Use the Right Keywords

• • • Target local keywords like “best taxi service in [City]” or “airport transfers [Location]”
    • Use keywords naturally in your website content, blog posts and meta descriptions

Make sure your website is fit for SEO purposes from a technical point of view:

• • • Ensure fast-loading pages and mobile-friendly design
    • Create location-based landing pages for different service areas
    • Add clear call-to-action buttons like “Book a Taxi Now”

Backlinks:

• • • Get backlinks from local businesses, such as hotels or other partners to how your website is ranked by search engines

Blogs and content

• • • Informative content keeps your site active and attracts new customers. Blogs and articles can be a great way to add keywords to your website and improve your search engine ranking
    • Think about what your passengers might search for or want to read, such as “Top 5 Taxi Services in [City]” or “How to Book a Safe Taxi Ride at Night”

Keeping in touch with emails

Sending personalised emails to your customers can be a great way of getting repeat business with your customers and remaining their number one taxi provider of choice. In your emails, think about offering the right type of service at the right time. A classic example would be to promote airport transfers ahead of school holidays / peak travel times.

Segmentation can really strengthen how effective your email marketing is too and ensuring you send the right messages to the right type of customer. By categorising your email list based on customers’ habits, preferences or past bookings, you can send more targeted, personalised messages. For example, you could offer hotel transfer discounts to past city trip bookers, or off-peak discounts to regular late-night riders.

WhatsApp

Using WhatsApp for marketing can be a powerful tool for taxi companies to engage with customers, promote services and enhance customer experience.

Some WhatsApp activity taxi firms could consider to market their business include:

• • • Share exclusive deals and discounts
    • Promote referral reward scheme
    • Send seasonal greetings
    • Inform customers of expansion to your fleet, service offering or areas covered
    • Text Messages / SMS

While a little ‘old school’ compared to WhatsApp, SMS remains a powerful way to get remind your customers of your taxi firm and how you can help them.

Text messages can be a great tool for securing advance bookings. By sending text reminders ahead of significant events, such as New Year’s Eve, school holidays, or local festivals, you can encourage your customers to book their rides in advance, ensuring availability and reducing last-minute stress.

Online Reviews

Reviews are pivotal in shaping the reputation of your business and influencing customer choices. Positive reviews increase your business’s online visibility, especially for customers searching ‘local taxi service’ in their area. More reviews can also give your business the impression of being a larger, more established fleet.

Don’t forget positive reviews aren’t just for customers; they can also make your company a more appealing place to work and attract the best talent in the industry.

If you need help in this area, Review Master can help enhance your business’s online presence, customer engagement, and website ranking!

Social Media

Social media is a powerful tool for taxi companies to connect with customers, increase brand awareness and drive more bookings. Platforms such as Facebook, Instagram and TikTok give taxi firms an important marketing channel to engage with their audience, promote services and build a loyal customer base.

Here’s a few thoughts and tips around how taxi firms can make the most of social media:

• • • Make sure your social media profiles give a positive and professional impression of your business and remember to include business information such as phone number and website within your profile.
    • Get involved locally with location-based hashtags (e.g. #BrentfordTaxis #TaxisinLeeds) and tagging local businesses and partners
    • Use video content to engage with your audience like quick reels or TikToks with your drivers introducing themselves / saying what they’re up to
    • Use social media to quickly and easily respond to customer requests
    • Run competitions and giveaways on your page to boost engagement and follower numbers
    • Have some fun with it – show the personality of your brand and drivers through fun videos and content
    • Engage with ‘trending topics’ like Valentine’s Day, Easter and other big events and occasions

Share engaging content, for example:

• • • Promotions / discounts
    • Showcase your team, your drivers and / or your vehicle fleet
    • Add value to your customers beyond ‘just taxis’ such as providing traffic updates / booking wait times
    • Share online reviews (see above)

How to Market A Taxi Business | Traditional Marketing

Despite the importance of digital marketing, traditional offline marketing tools can still have a significant impact when considering how to market a taxi business, especially in the local community. Here’s a few ideas how a more traditional approach to marketing could help your taxi firm.

Leaflets/Flyers

Distributing flyers in high-footfall areas such as hotels, pubs and local businesses can help with bookings. Additionally, distributing these at transport hubs like train stations and airports can help to capture travellers looking for local transport.

Offering discounts or incentives on these flyers can further encourage potential customers to choose your services.

Merchandise / Giveaways

Merchandise, hand-outs and giveaways can be a great way to get your brand ‘out there’. It can help remind previous customers about your taxi firm and be a way of reaching new customers too. Our advice would be to think of items which people actually use and keep (rather than anything too ‘gimmicky’ which would just get thrown away), such as pens, travel mugs, water bottles and keyrings.

Or how about coasters?

These are almost like ‘mini-flyers’ that can provide a unique marketing platform. Placing them in local pubs, clubs, and cafes puts your service in the direct line of sight of potential customers at a time when they may need a taxi.

Vehicle signage

Don’t overlook the prime advertising opportunity presented by your cars – rolling billboards driving past your potential customers every day. Make the most of this by clearly displaying your company name, phone number, website/booking app and other information in a clear and easy-to-read way.

How Can iCabbi Help?

By beginning to implement some of the ideas in this article on how to market a taxi business, you can help to raise the profile and visibility of your taxi firm, helping you to acquire new customers and strengthen the perception and awareness of your brand.

Ultimately marketing is all about standing out from the crowd and in today’s fast-paced, app-driven world, making your mark as a taxi firm can be tough – but its an area iCabbi can help.

Our advanced taxi dispatch system can play a central part – alongside your wider marketing efforts – to enhance your brand and deliver an exceptional customer experience. From automating bookings to cutting costs and competing with larger firms, iCabbi gives you the edge. Plus, with dedicated UK-based support you’ll always have expert help when you need it.

Discover how to market a taxi business, book a demo today.

 

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Please note: This document has been produced for advisory purposes only to provide insight, information and inspiration as to how your taxi firm can market itself. Appropriate permission on managing data and distributing merchandise should always be sought and is the responsibility of the company implementing the marketing.